I love people and communication, and have spent my career telling other’s stories and building products that reflect what users actually need and want. Whether it’s advocating for users or implementing UX and UI practices, I always focus on learning through failing, collaborating, and skill sharing to get the job done, and then some.

I was a journalist in product for many years, focused on human-tech interaction (designing, writing, and researching people, screens, accessibility, and localization). I’ve spent the past five years pioneering UX/UI writing and research into the startup and hi tech sectors, and completed my MA in Human-Computer Interaction, focusing my research on human-robot interaction and bringing design thinking into Israel product and design teams.